ABOUT
ABOUT
TYPE is the new, quarterly magazine for Lotus enthusiasts.
Created by drivers, for drivers.
THE SPEC SHEET
Every issue of TYPE includes 120 pages of features, interviews and community content, complemented by stunning original photography and a modern, minimalist design, making it the perfect coffee table magazine for any Lotus aficionado.
- Quarterly – May / Aug / Nov / Feb
- 120 pages per issue
- Perfect bound, printed on premium paper
- Strictly limited advertising space
- A mix of long-read features and short-form community content
- Exclusive interviews, road trips, road tests, readers’ cars and more
- Supported by a bespoke website and online community
Our focus is on current and ‘modern classic’ models but we’ll also be dipping into the back catalogue and looking ahead to the future.
BY DRIVERS
FOR DRIVERS
When we say TYPE is created by drivers, we really mean it. Our team all have one thing in common: a Lotus in their garage. This means that every page of our magazine is infused with passion for the marque, as well as real world knowledge of the cars we choose to feature.
We’re working with owners and clubs around the world to showcase the very best of the Lotus community and what makes driving these cars so special – from Europe to the US, Asia to Australia – TYPE is your Lotus magazine.
POWERED BY
PARTNERSHIP
We’re looking for partners, rather than advertisers; like-minded businesses that understand our editorial ambition and want to become part of our journey.
As well as advertising space in the printed magazine, across our socials and on our website, we’ll work with you on relevant editorial features and online content, to place your brand at the heart of our story telling.
We have partnership packages to suit every marketing budget – whether you’re a one-man-band or an international brand. Request a media pack below to find out more.
Ready to get on board?
We’d love for you to join us on our journey. For more information and updates, sign-up to our mailing list or subscribe below.