ABOUT
ABOUT
TYPE is the new, quarterly magazine for Lotus enthusiasts.
Created by drivers, for drivers.
ISSUE 1 –MAY 2026
ADVENTURES IN FIBREGLASS
There’s nothing quite like the Lotus community. An eclectic group of enthusiastic, creative and supremely knowledgeable individuals with one thing in common: an insatiable love of driving.
It’s this shared passion that takes us to extraordinary places. Whether it’s a local back road or the summit of the Stelvio Pass, every journey becomes an adventure behind the wheel of a Lotus.
TYPE will tell our community’s stories, capture the spirit of our shared adventures and to celebrate the cars we hold dear.
THE SPEC SHEET
Every issue of TYPE will include over 100 pages of features, interviews and community content, complemented by stunning original photography and a modern, minimalist design, making it the perfect coffee table magazine for any Lotus aficionado.
- Quarterly, from May 2026
- 120 pages per issue
- Perfect bound, printed on premium paper
- Strictly limited advertising space
- A mix of long-read features and short-form community content
- Exclusive interviews, road trips, road tests, readers’ cars and more
- Supported by a bespoke website and online community, enhancing the print experience with high quality digital content
Our primary focus is on current and ‘modern classic’ models but we’ll also be dipping into the back catalogue, as well as looking ahead to the future.
Cover and page designs pictured are for illustrative purposes only.
BY DRIVERS
FOR DRIVERS
As well as documenting the cars and the people behind the wheel, we’ll frame the stories we tell through the lens of adventure, travel and experience, taking our readers to new places and inspiring their next road trips.
After all, Lotus cars are built to be driven, right?
We’ll be working with owners and clubs around the world to showcase the very best of the Lotus community and what makes driving these cars so special – from Europe to the US, Asia to Australia – TYPE is your Lotus magazine.
POWERED BY
PARTNERSHIP
We’re looking for partners, rather than advertisers; like-minded businesses that understand our editorial ambition, see the value in our offer, and want to become part of our journey.
As well as advertising space in the printed magazine, across our socials and on our website, we’ll work with you on relevant editorial features and online content, to place your brand at the heart of our story telling.
We have partnership packages to suit every marketing budget – whether you’re a one-man-band or an international brand. Request a media pack below to find out more.
OUR DRIVER LINE-UP
When we say TYPE is created by drivers, we really mean it. Our team all have one thing in common: a Lotus in their garage. This means that every page of our magazine is infused with passion for the marque, as well as real world knowledge of the cars we choose to feature.
For our contributors, this isn’t just another creative assignment; it’s an opportunity to celebrate the cars we love and share our passion with the world.
OUR DRIVER LINE-UP
When we say TYPE is created by drivers, we really mean it. Our team all have one thing in common: a Lotus in their garage. This means that every page of our magazine is infused with passion for the marque, as well as real world knowledge of the cars we choose to feature.
For our contributors, this isn’t just another creative assignment; it’s an opportunity to celebrate the cars we love and share our passion with the world.
Ready to get on board?
We’d love for you to join us on our journey. For more information and updates, sign-up to our mailing list or subscribe below.